diff --git a/charts/dateme-chart/templates/db-migration-job.yaml b/charts/dateme-chart/templates/db-migration-job.yaml
new file mode 100644
index 0000000..96a2fa9
--- /dev/null
+++ b/charts/dateme-chart/templates/db-migration-job.yaml
@@ -0,0 +1,21 @@
+apiVersion: batch/v1
+kind: Job
+metadata:
+  name: {{ .Release.Name }}-db-migration
+  namespace: {{ .Values.global.namespace }}
+spec:
+  template:
+    spec:
+      restartPolicy: OnFailure
+      containers:
+        - name: migrate
+          image: postgres:16-alpine
+          command:
+            - /bin/sh
+            - -c
+            - |
+              echo "Running DB migration: add display_name to profiles..."
+              psql -h {{ .Release.Name }}-{{ .Values.postgres.name }}-headless -U {{ .Values.postgres.user }} -d {{ .Values.postgres.database }} -c "ALTER TABLE profiles ADD COLUMN IF NOT EXISTS display_name TEXT;"
+          env:
+            - name: PGPASSWORD
+              value: {{ .Values.postgres.password | quote }}